• 2013 North American Mission Board Ministry Report


    The North American Mission Board (NAMB) exists to work with churches, associations and state conventions in mobilizing Southern Baptists as a missional force to impact North America with the gospel of Jesus Christ through evangelism and church planting.


    Jesus shared His earthly mission statement in Luke 19:10 when He stated: “For the Son of Man has come to seek and to save the lost.” It’s the same mission the North American Mission Board embraces as we help churches reach North America for Christ. Helping Southern Baptist churches and individuals introduce more people to Jesus is our top priority and is woven through everything we do.

    Our Send North America strategy is designed to help Southern Baptists push back lostness by prioritizing the planting of new evangelistic churches—especially in the unreached and underserved areas such as our large cities and our non-South regions.

    The task is urgent because in the last 100 years Southern Baptists—and evangelicals in general—have lost significant ground in the church-to-population ratio, especially in the non-South regions of North America and in and near our large cities where more than 80 percent of our population lives.

    That is why we must focus our convention and its resources on the importance of church planting in urban areas. NAMB has identified 32 Send Cities for focused church planting efforts. These cities are influential in their regions in the areas of business, education, culture and faith. By reaching these cities we will also reach outlying regions and many ethnic groups.

    We have placed a missionary—a Send City Coordinator—in each Send City whose primary responsibility is to implement a city plan that was developed on site and in context with a local strategy team consisting of local pastors, church planters, associational personnel, state convention personnel and NAMB leaders. He recruits church planters to serve in that city and assists existing churches and individuals from outside the city who want to partner in efforts to reach the city.

    The city plan identifies how many and what kind of new churches are needed and where the churches should be located. It is inclusive of all kinds of church plants for a thorough strategy to be implemented—reaching all demographics, language and ethnic groups, and takes into consideration inner city, urban, suburban and rural suburban church plant needs. Every city plan includes dots on a map indicating current and proposed church plants.

    We are also working to place Church Planting Catalysts (CPC) throughout North America. Each has a target goal of catalyzing the planting of four churches per year, with those four churches not counted until they have been assigned an SBC ID number. Our goal is to one day have a CPC in place for every 1 million people in the United States and for every 2 million in Canada. The deployment of CPCs, however, is not tied to population alone. Instead, CPCs are placed based on geography and strategy within state conventions. Therefore, state conventions with populations with less than 1 million people are guaranteed to have at one CPC—and most of the more rural conventions have at least three because of the size of the convention (e.g., Montana) or because of the presence of separate and distinct population centers within the convention (e.g., Alaska).

    Since an average of 1,000 churches disappear from the SBC database annually, we have also prioritized our church revitalization efforts to help existing churches become healthier and focused on reaching their communities.

    To keep up with population growth and to offset the 1,000 churches we lose each year, we need to start new churches at a pace of 15,000 every 10 years. This will require a significant number of new church planters, so we continue to grow our missionary “Farm System” to help discover, develop and deploy tomorrow’s missionary force. In the meantime, we must take better care of our current church planters. The Send North America Support Network encourages and equip planters and helps them connect with other planters and churches in their area.

    It is a privilege to partner with you and all Southern Baptists as we work toward more effectively pushing back lostness in North America. There is much work still to be done but I hope you will see within this report the early signs of progress and the potential for God to use Southern Baptists in great ways to reclaim much of the ground that was lost in recent decades.

    Southern Baptist Convention Ministry Assignments to NAMB

    Establishment of New Congregations

    Ministry Statement: Assisting churches in planting healthy, multiplying, evangelistic Southern Baptist churches in the United States and Canada. 

    In 2013, partners reported 936 church plants, identified as such by the assigning of an SBC ID number for the church during the reporting year. Of the 936 plants reported, 485 (about 52%) are reported as non-Anglo. Church to population in 2012 was one SBC congregation for every 6,248 people. Church to population in 2012 was one SBC congregation for every 6,248 people. In Canada the ratio was one Canadian National Baptist Convention (CNBC) congregation for every 117,925 people NAMB is working with its partners to see 15,000 churches added to the SBC during the period 2012-2022.

    All church planters are special to us, but the church planting “Class of 2010” gets additional attention and scrutiny because in that year we began reporting on Southern Baptist church plants in some new ways. In 2010, Southern Baptist churches planted a total of 943 new churches. Each of those churches have an SBC ID number which allows us to track them year to year as they report through the Annual Church Profile (ACP). Here are some key indicators from the 2012 ACP, the last full year of reporting that is available, for our Class of 2010 churches.

    • Survival rate: Of the 943 churches Southern Baptists planted in 2010, 91 percent—856—are still in operation.
    • Membership: 2010 church plants saw a membership gain of 20 percent in 2012 over 2011. This is while membership across all SBC churches declined .66 percent.
    • Attendance: Worship attendance is also growing among church plants. There was an 11 percent increase in 2012 compared to 2011. At the same time, across all SBC churches, worship attendance fell 3 percent.
    • Baptisms: Planting evangelistic churches is the best way to reach people for Christ. The Class of 2010 reported 3,394 baptisms. Among all SBC churches there is a ratio of one baptism for every 50 members. For the class of 2010 it’s 1:12.
    • Giving: The Class of 2010 continues to give more—including to the Cooperative Program, Lottie Moon and Annie Armstrong—each year. Total missions giving for those churches that reported was $2.9 million.

    We will have a more complete picture after these churches reach the five-year point, but these initial numbers are encouraging and show us that new churches are a key part of reaching people for Christ and expanding God’s Kingdom.

    NAMB continues to increase awareness and understanding of and participation in our Send North America strategy. There are 3,164 churches involved in our Send North America (SNA) strategy as active partners.

    City Plans have been or are being developed for each of the 32 Send Cities. Plans for each city are determined by a local strategy team, a group of people representing the city’s local churches, church planters, church planting catalysts, Send City coordinators, regional mobilizers, and NAMB and state convention staff. Send City information and updates can be found at namb.net/cities.

    The NAMB Farm System is in place and is being implemented to help individuals move along a pathway for a lifetime of mission service. All three categories of missionary service (student missionaries, church planting interns, and church planter apprentices) are being filled with qualified missionaries who are in turn being developed by the ministry leaders with whom they serve.

    NAMB continues to work with convention, associations, and churches to deploy church planters, including streamlining the assessment process to get planters on the field more quickly. Through NAMB’s MyMobilizeMe process, churches, associations, and state conventions are able to easily provide a missionary request and NAMB works to match prospective candidates with the request. In 2013, NAMB has worked to place 305 church planters on the field.

    The Send North America Conference held July 29-30, 2013, at Prestonwood Baptist Church in Plano, Texas had a total attendance of more than 4,200 people. Participants included NAMB missionaries, church planters, pastors, NAMB staff, state convention leaders, students, and laypeople.

    NAMB continues to emphasize church revitalization (11 conferences in 2013 with 2,710 in attendance), building up our Farm System for future missionary church planters, focusing on strategic cities, and engaging more churches in our Mobilize Me process. The results of these elements and others in the Send North America strategy will result in more SBC churches.


    Ministry Statement: Assisting churches in the ministries of evangelism and making disciples. 

    As part of God’s Plan for Sharing (GPS) evangelism initiative, 49,000 boxes (a total of 2,352,000 individual pieces) of Find It Here New Testaments were sent to Southern Baptist churches for distribution in early 2013. In addition, other GPS-related support materials and trainings were provided throughout the year.

    The Chaplaincy Evangelism Team endorsed 198 new chaplains to ministry (compared to 261 in 2012) and, in cooperation with our partners, completed 251 updated endorsements to ministry. Currently, there are 3,514 chaplains serving in chaplaincy ministries around the world. The team accomplished nine regional (including Europe, Korea and the Pacific Area) training and pastoral care conferences, with more than 800 chaplains attending. The team has also initiated a strategy to establish and/or sustain intentional military church plant ministries near every U.S. Armed Forces base or installation in the world.

    In 2013, the LoveLoud Evangelism Team conducted more than 25 roundtable/dialogues and seminar/breakout sessions hosted in Send Cities, seminaries and colleges, and convention/association settings. These engaged more than 1,500 church planters, convention/association leaders, local church pastors/leaders, missionaries, and students in training and inspiration for the development of church-based mercy and compassion ministries as a means for sharing the gospel through ministry evangelism in their own communities and in Send North America cities.

    The Evangelism Response Center (ERC) related to 42 state conventions and 10 SBC and 25 non-SBC agencies. A total of 648 new Telephone and Internet Encouragers were recruited and trained. During the Annual Regional Facilitators’ Training, 48 regional facilitators were trained. The ERC has trained a total of 7,899 Telephone Encouragers across the United States and Canada. All certified Telephone Encouragers and Internet Encouragers are required to give 30 hours of service per year. In 2013, the ERC received 32,069 calls, an average of 2,672 per month. This is 80 percent increase from the previous year. In 2013, a total of 2,334 people accepted Jesus Christ as their personal Lord and Savior through the ERC and its partnership ministries. In addition to these decisions, there were 668 salvation inquiries. The ERC referred nearly 1,400 people to local churches through covenant churches, associations and state representatives. A total of 56 covenant churches were recruited.


    Appointment and Support of Missionaries

    Ministry Assignment: Assisting churches by appointing, supporting and assuring accountability for missionaries serving in the United States and Canada. 

    NAMB continues to see growth in our Farm System categories (student missionary, church planting intern, church planter apprentice), with the following placements in 2013: 1,255 student missionaries; 276 church planting interns; and 69 church planter apprentices. NAMB is also committed to placing Church Planting Catalysts (CPCs) in under-reached and underserved locations which will lead to more churches being planted. As of November 2013, we have 169 CPCs, three of which started in 2013.

    Through 10 trainings opportunities, NAMB engaged more than 200 existing church pastors, with 102 churches committing to discovering, developing and deploying church planters and missionaries.

    To centralize and expedite the placement process for Southern Baptists who are exploring missionary service through NAMB, a new online application system was launched in 2013. Called My Mobilize Me, the website offers an easy-to-navigate entre into connecting with NAMB and its partners to discover mission service opportunities through church planting and evangelism.

    Missions Personnel

    As NAMB works with its partners to push back lostness in North America, a key element to accomplish that must be that we have the right personnel in the right positions and places. NAMB’s missionaries and chaplains are excellent role models of people committed to being obedient to Christ in all things so that more will come to know Him. While strategically deployed, our missionaries are also highly accountable, giving Southern Baptists confidence that they are good stewards of the all resources provided to them in their work.


    Missionary Categories 

    The list below shows the approved categories with which NAMB works through Convention partners to deploy and the method of funding for each.

    1.     Church Planter—Jointly or Self-Funded

    2.     Church Planter Apprentice—Fully, Jointly or Self-Funded

    3.     Church Planting Intern—Fully, Jointly or Self-Funded

    4.     Church Planting Team Member—Self-Funded only

    5.     Convention/Local Collegiate–University Missionary—Jointly or Self-Funded

    6.     Summer/Semester Missionary—Fully, Jointly or Self-Funded

    7.     Faith and Work Missionary—Self-Funded only

    8.     Evangelism Catalyst— Self-Funded only

    9.     Church Planting Catalyst—Fully, Jointly or Self-Funded

    10.  Convention Director of Evangelism (non-South conventions only)—Fully, Jointly or Self-Funded

    11.  Convention Director of Missions or Convention Church Planting Director (non-South conventions only)—Fully or Jointly Funded

    12.  Convention/Local LoveLoud Missionary (non-South conventions only)—Fully, Jointly or Self-Funded

    13.  Mission Support Specialist—Self-Funded only

    Methods of Funding Missionaries 

    1. Some missionaries are fully funded through and by NAMB, meaning 100 percent of the missionary’s approved funding (whatever that may be based on their category) is from NAMB. These personnel may be national or regional missionaries, student missionaries, apprentices, interns, or even state convention missionaries who are fully funded for the state convention by NAMB.
    1. Some missionaries are jointly funded through and by both NAMB and state convention partners. The ratio of funding varies per state convention and is outlined in an agreement between NAMB and the state convention.

    Many church plants/planters are jointly funded through money set aside as Church Planting Funds (CPF) in the cooperative budget with each convention. The amount of funding each church planting missionary receives is ratio-based. The amount varies depending on the strategy of a convention, age of the plant, the trajectory of the plant, the plant’s location, and the amount of other funding sources available to the plant (sponsoring church, association, state convention, etc.).

    1. Some missionaries are self-funded (also known as Mission Service Corps [MSC]-funded). Although these missionaries raise their own funds, they are approved/appointed and are held accountable through and by NAMB. 

    The table below shows the breakdown of missionary units by funding method described above. Please note: 

    • These numbers are as of January 1, 2014.  Missionary count is fluid. Missionaries can begin or end their service at any point during the year.
    • These numbers include appointed/approved missionaries only. The numbers do not include non-appointed/non-approved spouses.
    • These numbers do not include many pastors and other practitioners who perform essential missionary functions on a limited-time contract basis.
    • These numbers do not include Chaplains (3,514) or Student Missionaries (1,255)

    Missionaries by Funding Method 


    Missionary Units 





    Self (MSC)


    Missions and Missions Education

    Ministry Assignment: Assisting churches by providing missions education and coordinating volunteer missions opportunities for church members. 

    NAMB continues to work closely with Woman’s Missionary Union by providing resourcing for North American missions materials in WMU publications. WMU reports an increase in Royal Ambassador membership and materials distribution, which is further evidence that the transitioning of this organization’s oversight to WMU in 2012 was a win for Southern Baptists. In addition, NAMB continues to promote missions education and awareness through its resources, conferences, and missionary and staff speaking opportunities.

    On Mission, NAMB’s flagship magazine, had print and digital formats in 2013 and circulated each print issue to more than 177,000 people. Promotional material for the Annie Armstrong Easter Offering®, and the North American Mission Study for all age groups, were delivered to and made available online for all SBC churches and included print and video pieces.

    Through the Send North America Conference in July 2013, NAMB provided more than 4,000 people insight, inspiration, and information on its Send North America strategy and how to be involved. Stories related to missions personnel and missions efforts are consistently provided via Baptist Press and both print and video stories are available via the namb.net website. Through NAMB’s exhibit at the SBC annual meeting, messengers and guests interacted with missionaries from all over North America and learned ways they can be involved in missions experiences. NAMB’s Mobilization staff consults with churches as part of the Mobilize Me process for engaging in Send North America, helping them to understand the broader scope of missions in North America and even throughout the world.

    NAMB resources to LifeWay many North American missions stories, which leads to facilitating missions learning and action for all age levels. In 2013, LifeWay began production of a joint IMB/NAMB missions flyer and placed appropriate quantities of the flyer in each dated curriculum order.

    A new Volunteer Opportunities web-based tool has been developed, tested and launched on the NAMB website to assist churches in sending mission teams across North America. Local church, association and convention leaders were consulted in the design, testing and refinement of this tool More than 300 volunteer opportunities for mission teams and individuals were posted on the site during 2013. The volume of postings and users seeking mission opportunities continue to increase with broad exposure to churches and partners.


    Leadership Development

    Ministry Statement: Assisting churches by providing leadership development. 

    NAMB utilizes Churches Planting Churches Training and Multiplying Churches Training to develop leaders within churches. In addition, a new model of coaching is being piloted in the Northeast Region specifically to develop leadership among those who work with church planters and are planters themselves. A total of 223 churches and/or associations have attended the Multiplying Churches Training this year and 237 have attended Churches Planting Churches Training.

    NAMB has developed a successful internship program known as Generation Send which placed 54 interns in three Send Cities (Atlanta, Portland, and New York), with approximately 30 percent returning to help lead ministries in the cities in which they served.

    Through Flourish, a website and ministry to pastors’ wives, NAMB has engaged more than 900 women through its social media presence and sees an increase in traffic to the Flourish.me website. Approximately 6,000 women in 2013 have been trained through various events related to Flourish.

    In 2013, Timothy+Barnabas retreats were held for pastors and wives in Atlanta, Ga.; Gatlinburg, Tenn.; Philadelphia, Pa.; Phoenix, Ariz.; and Branson, Mo. These five retreats hosted 1,020 people, including 478 pastors. 91.5 percent of pastors attending brought their wives. Roughly 62 percent were first-time participants.

    Sendnetwork.com provides a variety of training tools for planters as well as other resources that help them to develop in their effectiveness.


    Disaster Relief

    Ministry Statement: Assisting churches in relief ministries to victims of disaster and other people in need. 

    Southern Baptist Disaster Relief teams were responding somewhere in the United States every week in 2013. At least 3 states were engaged in a response in the geographical territory continuously between February 1, 2013 and August 14, 2013. Nine states were engaged in a response in their geographical territory in late April. This was in addition to the Superstorm Sandy Rebuild efforts that are ongoing and being coordinated by NAMB.

    We continued to train more Disaster Relief Chaplains in 2013, and while final numbers are not yet available, the anticipation, based on conversations with state directors, there will be a drop in the number of people trained. One reason for this is that a Disaster Relief volunteer must be re-credentialed every 3 years. We have had a number of chaplains who were at the 3-year mark who may not have completed the re-credentialing process.

    NAMB Disaster Relief staff worked in partnership with partners to provide training and responses throughout 2013. 2013 Activity Report follows:

    227   Professions of faith
    1,948   Gospel presentations
    14,144   Chaplaincy contacts
    14,343   Ministry contacts
    170   Other decisions
    44,024   Volunteer days
    402,460   Meals prepared
    2,711   Chainsaw jobs
    1,753   Mud-out jobs
    124   Fire cleanup/debris removal
    121   Repair and roofing jobs
    542   Children cared for
    21,960   Showers
    7,143   Laundry loads
    29   Gallons of water purified


    Funding North American Missions

    North American Mission Board 2013/14 Revenue/Expenses

    REVENUE (preliminary and unaudited)   Amount  
    Cooperative Program  43,200,000
    Annie Armstrong Easter Offering  58,400,000
    Unrestricted Gifts 5,000,000
    Investment and Interest Income 12,000,000
    Conference Fees & Other 400,000
    TOTAL  119,000,000

    EXPENSES (preliminary and unaudited)

    Missionary Support 26,126,000
    Evangelism 11,219,000
    Church Planting * 53,490,000
    Leadership Development 3,179,000
    Mission Education and Volunteer Opportunities 3,676,000
    Relief Ministries 2,368,000
    Fund Raising 2,160,000
    Administrative 16,782,000
    TOTAL  119,000,000

    *Church planting missionaries salary/benefits are shown in Church Planting. Historically, all missionary
    salary/benefits have been shown in Missionary Support. NAMB's desire is for our budget to reflect our
    refocused priority of Send North America and Church Planting.

    Audited Financial Records for fiscal years 2011 and 2012 are provided below:

     Consolidated Financial Records December 31, 2011 and 2010   

     Consolidated Financial Records September 30, 2012

    Cooperative Program (38 percent of NAMB’s budgeted revenue) 

    The Southern Baptist worldwide missions enterprise is funded in large part through the unique, efficient, and equitable Cooperative Program. A portion of the undesignated tithes and offerings of individuals received by SBC churches becomes Cooperative Program dollars. In 2010, these churches sent more than $500 million through the Cooperative Program to their state conventions to support work within the state and the Southern Baptist Convention. As determined by messengers to the annual session of each state convention, a percentage of these Cooperative Program receipts is sent to the SBC Executive Committee for distribution to SBC entities. In 2010, an average of 62 percent of total Cooperative Program receipts was used for state convention ministries, and roughly 38 percent was forwarded to the SBC for national and worldwide ministries.

    Annie Armstrong Easter Offering (49 percent of NAMB’s budgeted revenue) 

    In addition to Cooperative Program giving, an annual offering is received to benefit missions in North America. Named in honor of Annie Armstrong, a passionate advocate of missions who lived 1850-1938, the Annie Armstrong Easter Offering® is the primary funding channel for Southern Baptist mission work in the United States, Canada, and their territories. A special offering which churches historically collect during the spring (though it can be collected at any time during the year), all funds (100%) go to the support of North American missionaries and their work, primarily as salaries and ministry resources. Each penny given represents the trust that Southern Baptists place in our missionary force, and our missionaries are excellent stewards of these funds. In 2012, receipts to the Annie Armstrong Easter Offering totaled more than $57.2 million. To learn more, visit  anniearmstrong.com.