Unity Marketing Discovers How Much Gift Givers will Spend this Christmas
- Based upon Unity Marketing’s latest survey of over 700 gift givers (average age 43 years and household income $61,700), gifters are expected to spend a total of $949 on Christmas gifts this year, up 9.1 percent from the average of $870 spent last year
- Some 69 percent of gifters surveyed say they plan on shopping at discounters this year, down from 78 percent who planned to shop discount in 2005
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Date: 11/7/2006
Reboot Survey shows the Importance of Volunteering and Politics in the lives of Youth
- 56 percent of youths surveyed reported participating in some kind of community service and volunteer activity in the past year
- 35 percent report volunteering to help the disadvantaged through their religious community
- 40 percent volunteered in a civic or community organization devoted to health or social services
- Young people are not particularly political: only 17 percent report protesting in their community or school and 12 percent have worked to elect someone to office.
- The 2004 presidential election witnessed a significant increase in turnout among young people with 1.8 million more youth voting than in the 2000 presidential election, an increase from 36 to 42 percent.
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Date: 11/6/2006
Report reveals Generation Ys outlook on Politics and Social Issues
- Generation Y is significantly more likely to call itself liberal (31 percent) than older Americans
- 34 percent call themselves political moderate
- 30 percent call themselves conservative
- Generation Y is also more likely to identify with the Democrats (39 percent) than the Republicans (28 percent) with a significant number calling themselves politically independent (31 percent).
- 62 percent of youth identify with some variant of Christianity, but only 54 percent agree that the United States is a Christian nation.
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Date: 11/6/2006
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