UCLA Researchers Find that 'Marriage Helps People Live Longer'
Los Angeles, CA -- People who never marry are far more likely to die prematurely than those who get hitched or divorced, say US researchers. Bachelors aged between 19 and 44 were more than twice as likely to die as their married male peers.
Never marrieds were 58% more likely to have died than peers who were married and living with their spouse in 1989. Those who had been widowed were almost 40% more likely to die, and those who had been divorced or separated were 27% more likely to die.
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Date: 8/10/2006
Report: First Analysis of Online Food Advertising Targeting Children
Food Company Websites Feature Advergames, Viral Marketing, TV Ads, and Incentives for Product Purchases. The report, It’s Child’s Play: Advergaming and the Online Marketing of Food to Children, found that
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more than eight out of ten (85%) of the top food brands that target children through TV advertising also use branded websites to market to children online.
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A variety of advertising and marketing tactics are employed on these sites, including sweepstakes and promotions (65%), memberships (25%), on-demand access to TV ads (53%), and incentives for product purchase (38%).
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About three-quarters (73%) of the websites in the study included advergames, ranging from one to more than 60 games per site. To encourage additional time spent at the website, many of the games promote repeat playing (71%), offer multiple levels of play (45%), or suggest other games the visitor might enjoy (22%). Almost two-thirds (64%) of sites in the study use viral marketing, in which children are encouraged to send emails to their friends about a product, or invite them to visit the company’s website
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Date: 7/19/2006
Survey Finds How the Bible Fits in Teens' Lives
NEW YORK -- A recent survey found that a majority of young teens said there are correlations between the messages of the Bible and the way they apply those messages to their lives. More than 1,600 teens aged 12-18 years were surveyed by the American Bible Society to find what kind of role the Bible plays in the lives of these youths.
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70 percent of 12-15-year-olds said that Bible messages and the application of them to their lives correlate with one another.
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Among the teens, African American youths were significantly more likely to agree with this statement than teens of other ethnic groups.
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Date: 7/18/2006
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