The population of North America is 323 million, and growing daily.  It is estimated that approximately 226 million are lost and unreached. In order to obey the command of Jesus Christ to make disciples of all ta ethne (people groups), the Church Planting Group of the North American Mission Board advocates people-focused church planting approaches for all peoples in North America.

People-focused church planting seeks to plant the gospel with contextual methods that address specific worldviews and cultures. Biblical missiology is foundational to people-focused church planting and provides the principles, patterns, and strategy for evangelizing and congregationalizing the unreached peoples of North America.

Yesterday: People would say "That's my bank on the corner of First and Main, and directly across from it is First Baptist Church, where we have been members since we moved here thirty years ago.  The college is up on the hill, our hospital is about a half-mile to the west, and our doctor has his office in that building over there."

Today: A new generation says, "That's my bank, but I've never been there.  I do my banking at the supermarket branch where we buy groceries.  We're members of First Baptist Church.  We have one congregation but three meeting places.  We go to the one near our house...