• By December 6, 2007 53% of adults say they’ve started their holiday shopping.
• Forty-five percent (45%) admit, however, that they haven’t even begun.  
• Eighty-one percent say they have yet to finish their shopping.
• Sixteen percent (16%) are on the ball and have completed their shopping altogether.
• When it comes to spending, half (50%) of adults say they will spend less on gifts than they did last year.
• That’s compared to 22% who say they’ll spend more and 26% who claim they’ll spend about the same as they did last year.   
• According to the Discover and Consumer Spending Monitor 55% of consumers said they would spend less this year than last, while 43% said they would spend the same or more.
• Fifty-one percent of adults declare they’ll do at least some of their gift shopping online.
• This includes 5% who will do all of their shopping online.
• Forty-eight percent (48%) aren’t making any gift purchases on the Internet.
• As shoppers migrate to malls or convenience stores, 67% prefer stores to use the phrase “Merry Christmas” in their seasonal advertising rather than “Happy Holidays

Read Rasmussen Report

Read Rasmussen Report