Lifeway Welcome
Southern Seminary Dean Tapped To Help Launch, Lead LifeWay Research
NASHVILLE, Tenn., 5/12/06 -- Thom S. Rainer, president and CEO of LifeWay Christian Resources, today announced that Brad J. Waggoner, dean of the School of Leadership & Church Ministry at The Southern Baptist Theological Seminary in Louisville, Ky., will lead LifeWay Research, an initiative Rainer unveiled when he took office earlier this year.
We do come closer to having an idea of what should be, but we don't know how to close the gap. LifeWay Research will help churches, Christians, culture and the unchurched clearly identify their respective realities. Additionally, LifeWay Research will propose ways to close the gap so that what should be becomes the new "what is."
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From Thom Rainer, Lifeway President & CEO
"One primary purpose of LifeWay Research is to help LifeWay better understand churches and their needs so we can respond with more relevant products and ministries. We are a ministry that may operate as a business, but our goal is - and will become even more so - to provide biblical solutions that help churches become breakout churches; churches that move beyond good to become great. Excellence permeates everything about breakout churches. These are churches that reach at least one person for Christ an average of every two weeks.
This type of connection between the church and its effectiveness in its community is enhanced when Christians and churches understand the relevant issues of the day. This is another purpose of LifeWay Research. We will have a finger on the pulse of culture and the unchurched world. Our intention as Christians is not to mirror culture, or concede to culture but to impact culture with the truth of Scripture. LifeWay Research will explore culture and the unchurched world with this impact in mind."
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Date: 9/14/2006
Copyright 2006
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