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MySpace and Facebook ? A Community of Lonely People

Four Dominate Distinctions: (presented at Origins in 2006)

  1. A blurred sense of integration - being what I think I should be.
  2. A blurred sense of sexuality
  3. A blurred sense of identity - what qualifies one personally.
  4. A blurred sense of truth - convince them 'it' works.

Suggestions in using Facebook

  1. Start a Facebook group that reflects your organization
    • Give it a name that says what you are about.  Ie. The Meeting That Rocks, Jesus Changed Our Lives at XYZ College, etc.
    • Keep the group page well written.  Remember, it will pass on updates to its membership and others.
    • Invite everyone you can think of and ask them to invite others.
    • Write or link this page to dynamic articles and events.
    • Use some photos.
    • Publicize your events on the page.
    • Change information, as often as possible.
    • Tell great stories that makes them want to return.
  2. Advertise on Facebook
    • Look on the bottom of your page for 'advertising'.
    • The cost is about $5 per 10,000 ads
    • The ads appear on your schools facebook members pages.
    • Take out the ads in the beginning of the semester and each time you have a large event.
    • Do not expect students to link to your site from the ad.  Most ads are just looked at and never hit.
    • Put a church site in your ad to show connectivity to your ministry base of support.
  3. Advertise your Facebook site and ad
    • Use small signs around campus that have your page on it.
    • Put up posters around campus. (You should always keep posters up on bulletin boards)
    • Send the facebook ad in your email newsletter.
    • Put up signs telling students to join your Facebook group.

     Three considerations in using My Space.

  1. They need to hear successful stories.
  2. Work interpretation not dissemination.
  3. Build a great community.
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