Research shows that Christmas Greeting is Important
Zigby Research
- 32% of those surveyed say they’re offended when a store clerk uses the generic but politically correct "Happy Holidays"
- 35% of respondents said hearing "Merry Christmas" makes them more likely to shop there this season
- For weekly Wal-Mart shoppers, that figure jumps to 54%.
- Zogby polling shows an overwhelming majority (95%) say they are not offended by being greeted with a "Merry Christmas" while shopping, including 98% for weekly Wal-Mart shoppers.
- greet them with a "Happy Holidays," and 46% say they take offense.
- One in three respondents who identified themselves as Jewish (32%) said they were upset by hearing "Merry Christmas" as were 10% of those of non-Christian faiths or who did not identify themselves with a religion.
- Democrats are more likely to take offense at "Merry Christmas" (8%) compared with fewer than 1% of Republicans and 1% of Independents.
- More than half of those polled (51%) said they are bothered by store clerks who greet customers with "Happy Holidays" in an effort to help stores be politically correct.
- For some shoppers, a clerk who says "Happy Holidays" might as well be saying "Don’t shop here" – 36% say they have avoided shopping at a store or have cut their visit short after being greeted with a "Happy Holidays" instead of a "Merry Christmas."
- That figure jumps to 41% for weekly Wal-Mart shoppers and 42% for those older than 65.
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View Power Point Date: 12/6/2006 12:00:00 AM Copyright 2006
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