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NAMB Annual Ministry Report

2016 North American Mission Board Ministry Report

The North America Mission Board helps pastors and churches more effectively engage the mission field in the United States, Canada and beyond.

Since 2011 we have seen an increasing number of churches and individuals become more directly involved in church planting and other missions efforts through our Send North America strategy. This effort revolves around the priority of planting new evangelistic churches—especially in the unreached and underserved areas such as large cities and regions outside the South.

In the last 100 years Southern Baptists—and evangelicals in general—have lost significant ground in the church-to-population ratio. This is true especially in regions outside the South in North America and in and around large cities where more than 81 percent of the population lives.

To help Southern Baptists close this gap, NAMB has identified 32 “Send Cities" that are receiving intense church planting efforts. These cities have vast influence in their regions and beyond. By reaching them, we will also reach outlying regions and many ethnic groups.

Send City Missionaries

Our Send City Missionary in each Send city is there to recruit church planters and help local Southern Baptists develop a plan for reaching the city. He also assists churches and individuals from outside the city who want to partner in efforts to reach the city. Each city missionary can be reached by emailing [name of the city]—i.e. 

Beyond our cities, Church Planting Catalysts (CPC) are responsible for catalyzing the planting of churches throughout North America. Each is to help bring about the planting of four churches annually.

In an average year 1,000 churches disappear from the SBC database. Many of those churches are closing their doors forever. Because of this, we have also prioritized our church revitalization efforts in order to help existing churches become healthier. Our Church replant initiative is launching new churches from buildings that once housed SBC churches that have died, bringing new spiritual life and keeping property in the SBC family.

Our missionary “Farm System” is working to discover, develop and deploy tomorrow’s missionary force.

In 2015 we sent more than $38 million to state conventions to fund missionaries and support evangelistic church planting, evangelism and church revitalization ministries in their states.

It is a privilege to serve Southern Baptists as we push back lostness. Our prayer is that more churches and individuals will respond to this call. There are encouraging signs of progress within this report, but we must maintain urgency in our efforts to share Christ with those who need Him.

Establishment of New Congregations

Ministry Statement: Assisting churches in planting healthy, multiplying, evangelistic Southern Baptist churches in the United States and Canada. 

There are more than 3,900 churches involved in our Send North America strategy as active partners and 2,593 are connected with a ministry location or church planter.

The NAMB Missionary Farm System is designed to help Southern Baptists discover, develop and deploy the next generation of church planting missionaries. In 2015 the Farm System included the following: Students — 1,508; Church Planter Interns — 478; Church Planter Apprentices — 239.

NAMB continues to work with convention, associations, and churches to deploy church planters, including streamlining the assessment process to get planters on the field more quickly. Through NAMB’s SendMe process, churches, associations, and state conventions are able to easily provide a missionary request and NAMB works to match prospective candidates with the request.

During 2015 NAMB provided Revitalization Conferences in various venues as part of the Send North America Experience Tour and at the Send North America Conference in Nashville. In 2016, we will continue to partner with state conventions and offer seven Revitalization Conferences. 


Ministry Statement: Assisting churches in the ministries of evangelism and making disciples. 

In 2015 NAMB embarked on a study of the top evangelistic churches around the nation. Churches from every state and of all sizes were researched. After receiving and pouring over the data, Your Church on Mission was developed. It is a project that will launch in 2016 that provides practical, strategic training to pastors to help them lead their church on mission.

NAMB continues to promote the 3 Circles Life Conversation Guide in English and Spanish. To date, we are approaching 1.5 million guides distributed via orders, grants and gifts.

NAMB challenged Southern Baptists pastors and local churches to take part in the Engage24 evangelism initiative, a field-generated strategy that emerged from SBC collegiate ministries. Based on the strategy, individuals from Baptist Collegiate Ministries (BCMs), SBC seminaries and local churches from around North America set aside October 15, 2015, to share the gospel individually with at least one person in their sphere of influence.

Appointment and Support of Missionaries

Ministry Assignment: Assisting churches by appointing, supporting and assuring accountability for missionaries serving in the United States and Canada. 

NAMB supports 5,684 missionaries in multiple categories. More than 3,800 Southern Baptist chaplains serve in the U.S. military, in state and federal prisons, hospice, hospitals, disaster relief, volunteers and many other settings around the world. NAMB endorses chaplains on behalf of Southern Baptists and helps train and encourage them as they share Christ every day, and have the opportunity to disciple those that already know Him.

Our missionary assessment process has been improved in order to provide a more holistic approach to assessing a missionary candidate. This results in placement of missionaries who are better matched for their ministry assignment. In the field, church planters are supervised by Church Planting Catalysts who hold planters accountable to goals and standards and provide any needed assistance.

Our Farm System provides training and job-related experience to student missionaries, church planting interns and church planting apprentices. This process results in church planters who are more experienced, better trained and ready for the real-life challenges that come with church planting.

In order to better train and educate missionaries, we introduced a more comprehensive orientation process for missionaries that began in late 2015.

As NAMB works with its partners to push back lostness in North America, a key element to accomplish that task must be that we have the right personnel in the right positions and places. NAMB’s missionaries and chaplains are excellent examples of people committed to being obedient to Christ in all things so that more will come to know Him. While strategically deployed, our missionaries are also highly accountable, giving Southern Baptists confidence that they are good stewards of the all resources provided to them in their work.

Missionary Categories 

The list below shows the approved categories of missionaries.

    • Church Planter
    • Church Planter Apprentice
    • Church Planting Intern
    • Church Planting Team Member
    • Church Planting Catalyst
    • Student Missionary
    • Evangelism Catalyst
    • Collegiate—University Missionary
    • Convention Director of Evangelism (non-South conventions only)
    • Convention Director of Missions or Convention Church Planting Director (non-South conventions only)
    • Convention/Local LoveLoud Missionary (non-South conventions only)
    • Mission Support Specialist
    • Send City Missionary

    Methods of Funding Missionaries 

      1. Some missionaries are fully funded through and by NAMB, meaning 100 percent of the missionary’s approved funding (whatever that may be based on their category) is from NAMB. These personnel may be national or regional missionaries, student missionaries, apprentices, interns, or even state convention missionaries who are fully funded for the state convention by NAMB.
      2. Some missionaries are jointly funded through and by both NAMB and state convention partners. The ratio of funding varies per state convention and is outlined in an agreement between NAMB and the state convention. Many church plants/planters are jointly funded through money set aside as Church Planting Funds (CPF) in the cooperative budget with each convention. The amount of funding each church planting missionary receives is ratio-based. The amount varies depending on the strategy of a convention, age of the plant, the trajectory of the plant, the plant’s location, and the amount of other funding sources available to the plant (sponsoring church, association, state convention, etc.).
      3. Some missionaries are self-funded (also known as Mission Service Corps [MSC]-funded). Although these missionaries raise their own funding, they are approved/appointed and are held accountable through and by NAMB.
      4. Some SBC church planters are not part of the above funding models but are in NAMB’s Church Planter Support Network. NAMB provides various kinds of support through this network. In the past that has included a $1,000 contribution to the planter’s Guidestone retirement account; a $1,000 technology allowance for the purchase of a computer or other hardware; LOGOS Bible software; gift cards for planter or spouse for Birthdays, Christmas and special occasions such as Valentine’s Day; books; fellowship time with family and fellow church planters located in their city.
    Missions and Missions Education

    Ministry Assignment: Assisting churches by providing missions education and coordinating volunteer missions opportunities for church members. 

    The North American Mission Board provides missions education in both a traditional manner and in avenues outside the former method of missions engagement advocacy.

    In the traditional realm, NAMB provides missions education resources for children through the Send North America Children’s Activity Workbook and the supplemental, online lessons to the workbook, which feature Send North America city-specific church planters and Send City Missionaries. NAMB produces an annual Annie Armstrong Easter Offering Week of Prayer North American Missions Study for all ages. These studies are supported with missions education videos. NAMB produces missions education resources for the Cooperative Program’s Web presence. On Mission magazine, NAMB’s primary print publication, carries missions awareness and advocacy features. Additionally, NAMB continues to resource the Woman’s Missionary Union with missionary contacts for both children and student materials produced by the auxiliary, and provides content review for all of those materials. NAMB produces missions education videos for WMU and for use in LifeWay student camps. NAMB also produces annual Baptist Men’s Day resources, missions education church bulletin resources with the International Mission Board (IMB) and aids in the annual missions study produced by the Southern Baptist Conference of Associational Leaders.

    New strategies for equipping missionaries and church planters have led NAMB to invest in the development of mission-specific training. Mission training points include internships, apprenticeships, church planter training and on-going coaching. Seminar and on-the-job training is directed for student missionaries through GenSend, and formal training for church planting preparation. NAMB has also produced annual missionary prayer calendars and missionary prayer cards to increase awareness of, and support for, missionaries.

    In August 2015, NAMB hosted the 2015 Send North America Conference, a missions conference in partnership with IMB. More than 13,500 participants took part in the two-day event, which offered opportunities to commit to mission action onsite.

    Regarding volunteer missions opportunities, approximately 2,500 churches have connected with specific church plants and church planters across North America as Sending and Supporting Churches. Many of these churches send volunteer teams to work alongside church planting teams in the Send Cities and beyond. Other churches that are exploring partnerships with church planting teams in the Send Cities also send volunteer teams to work in conjunction with Send Cities Missionaries and church planters.

    NAMB provides a web-based volunteer missions opportunities system for church planters, churches, associations, state conventions and other partners to post volunteer needs and partnership opportunities. This system allows volunteers to search for opportunities using an interactive map of North America and respond directly to those making the requests. It also provides automated email reminders during the preparation period and coordination and communication tools for the team leaders.

    Crossover: 2015 provided an opportunity for over 3,385 volunteers to partner with Columbus-area Baptist churches during the week prior to the 2015 Southern Baptist Convention Annual Meeting in June 2015 in Columbus, Ohio.

    During our three year project to assist survivors of Superstorm Sandy, more than 14,000 volunteers provided 75,000 volunteer days and assisted 3,047 families with their recovery needs. More volunteers are serving long-term projects in Southeast Michigan and South Carolina after recent flooding in those areas. 

    Leadership Development

    Ministry Statement: Assisting churches by providing leadership development. 

    NAMB provides a continuum of leader-care for pastors and their families through the Pastoral Care and Development initiative. NAMB provides a Pastoral Care Line (1-844-PASTOR1) through a partnership with Focus on the Family for safe, confidential counseling for pastors and their families. Four ‘Galatians 6: 6’ marriage retreats to enrich ministry couples were provided for 120 couples. Twelve ‘Pastor Round Tables’ experiences were gifted by NAMB to 211 pastors for the benefit of peer-to-peer learning. NAMB provided scholarship funding to partner with ReFRESH conferences led by Dr. Michael Catt to expand the ministry to pastors in the Northeast. NAMB continues to provide scholarships for ministry couples to attend six of the national Timothy+Barnabas conferences led by Dr. Johnny Hunt focusing on leadership development. NAMB also partnered with T+B to expand the ministry to Canada and SEBTS seminary campus in 2015. NAMB promoted the national LIFT – Pastor Appreciation emphasis resulting in significant building of pastor-church relations. In September 2015, NAMB released the ‘Pastor Protection Study’ ( providing reliable data on the current health and status of pastors and their families. NAMB is providing a variety of robust resources through kingdom partnerships to encourage pastors to ‘learn, live and love their calling’ which can be found on our website – ( Over 5,000 SBC pastors benefited from NAMB-provided resources in 2015. 

    We believe that every follower of Jesus is called to live on mission. We want to the leaders within our churches leading out in mission, whether that is through planting or helping plant a church, or living on mission within everyday life. The North American Mission Board has established to deliver resources and provide opportunities to help leaders and churches to be equipped and mobilized for the mission of God. The equipping provided through Send Network is done through blogs, videos, and eBooks. During 2015 we engaged with over 82,000 unique visitors to, while we were able to give away 5,000 free eBooks to the leaders who engaged the site. The resources given away are a practical aid written by practitioners and are 100 percent free to download and share.

    In addition to the efforts of we have also seen over 50,000 people who have or are now reading the book, Life On Mission. This is a simple resource for people to understand why we are called to mission and how we practically live out mission everyday.

    Disaster Relief

    Ministry Statement: Assisting churches in relief ministries to victims of disaster and other people in need. 

    During 2015, the North American Mission Board Disaster Relief Team partnered with state conventions, associations and churches to bring help, healing and hope following disasters and traumatic events. These events were the results of civil unrest, fires, tornadoes, ice storms, floods and earthquakes.

    Through these partnerships Southern Baptists mobilized more than 5,000 volunteers in 2015. These volunteers assisted over 3,000 homeowners with the clean-up of their disaster-damaged property and saw more than 300 people profess new-found belief in Jesus Christ.

    The team completed the work of coordinating a three-year project to assist residents with repairs following Super Storm Sandy. During the three-year engagement more than 14,000 volunteers provided 75,000 volunteer days and assisted 3,047 families with their recovery needs. NAMB helped start a rebuild project in 2015 to repair homes in Southeast Michigan, where more than 130,000 homes were flooded in late 2014.

    Survivor Care was a focus of the NAMB Disaster Relief Team this year. This is a coordinated effort to involve Southern Baptists in strategic ministry to engage survivors of disaster in spiritual conversations leading to discipleship and participation in a multiplying church community. Strategies and tools were developed and are being implemented and evaluated in coordination with Church Planters and local pastors as part of the Southeast Michigan rebuild efforts.

    The NAMB Disaster Relief Team recruited 11 college students to participate in Disaster Relief ministry during the summer of 2015. Three state Baptist conventions also fielded teams of college students in 2015. The students were trained and deployed to respond to disasters across the country as SBDR teams. Collegiate teams were recruited through the Baptist Collegiate and Southern Baptist Disaster Relief networks for Disaster Relief/Rebuild ministries during the 2014-15 Christmas and Spring Breaks as well as for the summer teams.

    The 2015 Southern Baptist Disaster Relief Activity Report follows:

    Professions of Faith 215
    Gospel Presentations 1,325
    Chaplaincy Contacts 5,158
    Ministry Contacts 11,352
    Volunteer Days 22,271
    Meals Prepared 126,160
    Chainsaw Jobs 756
    Flood Recovery Jobs 1,232
    Fire Recovery Jobs 0
    Temporary Roof/Repair Jobs 208
    Showers 17,596
    Laundry 4,129
    Children Cared for 2,549
    Funding North American Missions
    North American Mission Board 2016 Budgeted Revenue/Expenses Summary

    REVENUE Amount
    Cooperative Program 43,000,000
    Annie Armstrong Easter Offering 60,000,000
    Unrestricted Gifts 5,000,000
    Investment and Interest income 12,600,000
    Conference Fees and Other 1,000,000
    TOTAL 121,600,000

    EXPENSES Amount
    Sending Missionaries 12,172,000
    Evangelism 11,211,000
    *Church Planting 68,641,000
    Leadership Development 2,694,000
    Mission Education and Volunteer Opportunities 2,290,000
    Relief Ministries 4,576,000
    Mission Advancement 2,222,000
    Administrative 17,794,000
    TOTAL 121,600,000

    *Church planting missionaries salary/benefits are shown in Church Planting. Historically, all missionary salary/benefits have been shown in Missionary Support. NAMB's desire is for our budget to reflect our refocused priority of Send North America and Church Planting.

    Audited Financial Records for fiscal years 2015 and 2016

    Cooperative Program (38 percent of NAMB’s budgeted revenue) 

    The Southern Baptist worldwide missions enterprise is funded in large part through the unique, efficient, and equitable Cooperative Program. A portion of the undesignated tithes and offerings of individuals received by SBC churches becomes Cooperative Program dollars. 

    Annie Armstrong Easter Offering (49 percent of NAMB’s budgeted revenue) 

    In addition to Cooperative Program giving, an annual offering is received to benefit missions in North America. Named in honor of Annie Armstrong, a passionate advocate of missions who lived 1850-1938, the Annie Armstrong Easter Offering® is the primary funding channel for Southern Baptist mission work in the United States, Canada, and their territories. A special offering which churches historically collect during the spring (though it can be collected at any time during the year), all funds (100%) go to the support of North American missionaries and their work, primarily as salaries and ministry resources. Each penny given represents the trust that Southern Baptists place in our missionary force, and our missionaries are excellent stewards of these funds. For NAMB's fiscal year of October 1, 2013, through September 30, 2015, receipts to the Annie Armstrong Easter Offering totaled more than $58 million. To learn more, visit

    *The information in this report is based on Fiscal Year October 1, 2014 through September 30, 2015. Missionary and Chaplain counts are as of Jan. 1, 2016.