NAMB Annual Ministry Report

2017 North American Mission Board Ministry Report

The North America Mission Board helps pastors and churches more effectively engage the mission field in the United States, Canada and beyond.

Since 2011 we have seen an increasing number of churches and individuals become more directly involved in church planting and other missions efforts through our Send North America strategy. This effort revolves around the priority of planting new evangelistic churches—especially in the unreached and underserved areas such as large cities and regions outside the South.

In the last 100 years Southern Baptists—and evangelicals in general—have lost significant ground in the church-to-population ratio. This is true especially in regions outside the North American South and in and around large cities where more than 81 percent of the population lives.

To help Southern Baptists close this gap, NAMB has identified 32 Send Cities that are receiving intense church planting efforts. These cities have vast influence in their regions and beyond. By reaching them, we will also reach outlying regions and many ethnic groups.

NAMB: Who We Are

Send City Missionaries

Our Send City Missionary in each Send city is there to recruit church planters and help local Southern Baptists develop a plan for reaching the city. He also assists churches and individuals from outside the city who want to partner in efforts to reach the city. Each city missionary can be reached by emailing [name of the city]—i.e. 

Beyond our cities, Church Planting Catalysts (CPC) are responsible for catalyzing the planting of churches throughout North America. Each is to help bring about the planting of four churches annually.

In an average year 1,000 churches disappear from the SBC database. Many of those churches are closing their doors forever. Because of this, we have also prioritized our church revitalization efforts in order to help existing churches become healthier. Our Church Replant initiative is launching new churches from buildings that once housed SBC churches that have died, bringing new spiritual life and keeping property in the SBC family.

Over the last few years, we have developed a Church Planting Pathway which is designed to help future planters follow God’s calling and benefit from the influence of others in the church to cultivate their ability to lead in the process of planting.

In 2016 we sent more than $33 million to state convention partners to fund missionaries and support evangelistic church planting, evangelism and church revitalization ministries in their states.

Establishment of New Congregations

Ministry Statement: Assisting churches in planting healthy, multiplying, evangelistic Southern Baptist churches in the United States and Canada. 

There are more than 4,000 churches involved in our Send Network strategy as active partners connected with a ministry location or church planter.

The NAMB Church Planting Pathway is designed to help Southern Baptists discover, develop and deploy the next generation of church planting missionaries.

NAMB continues to work with conventions, associations and churches to deploy church planters, including streamlining the assessment process to get planters on the field more quickly without sacrificing the quality of their training. Through NAMB’s SendMe process, churches, associations and state conventions are able to easily provide a missionary request and NAMB works to match prospective candidates with the request.

During 2016 NAMB provided multiple church revitalization conferences and in 2017, we will continue to partner with state conventions and offer several more of these events.


Ministry Statement: Assisting churches in the ministries of evangelism and making disciples. 

Your Church on Mission was developed and launched in 2016. This blog provides practical, strategic training to pastors to help them lead their church on mission. Resources include blog posts, podcasts and eBooks that can be accessed through the NAMB website.

NAMB continues to promote the 3 Circles Life Conversation Guide in English and Spanish. To date, we have distributed more than 2 million guides via orders, grants and gifts. NAMB also developed the 3 Circles Evangelism Kit designed to help pastors lead an evangelism emphasis for their church.

NAMB built off of the Engage24 evangelism initiative by creating Engage24 workshops that took place across North America in 2016. Cities included Nashville, Kansas City and Alpharetta with more workshops planned for 2017. Pastors who have experienced great success in evangelism sought to invest their strategies and their passion with all who attended one of these workshops.

Appointment and Support of Missionaries

Ministry Assignment: Assisting churches by appointing, supporting and assuring accountability for missionaries serving in the United States and Canada. 

NAMB supports 5,262 missionaries in multiple categories. More than 3,700 Southern Baptist chaplains serve in the U.S. military, in state and federal prisons, hospice, hospitals, disaster relief, as volunteers and in many other settings around the world. NAMB endorses chaplains on behalf of Southern Baptists and helps train and encourage them as they share Christ every day and disciple those who already know Him.

Our missionary assessment process has been improved in order to provide a more holistic approach to gauging a missionary candidate. This results in placement of missionaries who are better matched for their ministry assignment. In the field, church planters are supervised by Church Planting Catalysts who hold planters accountable to goals and standards and provide any needed assistance.

The Send Network Church Planting Pathway trains and equips those seeking to enter the church planting mission field. NAMB assesses those applying to join the Send Network and then provides training and coaching to help ensure that the church planter will be as successful as possible in reaching the community.

In order to better train and educate missionaries, we introduced a more comprehensive orientation process for missionaries that began in late 2015. NAMB missionaries will endeavor to plant a church that will seek to multiply itself, or we will also come alongside pastors and help them replant or revitalize a struggling congregation.

As NAMB works with its partners to push back lostness in North America, a key element to accomplish that task must be that we have the right personnel in the right positions and places. NAMB’s missionaries and chaplains are excellent examples of people committed to being obedient to Christ in all things so that more will come to know Him. While strategically deployed, our missionaries are also highly accountable, giving Southern Baptists confidence that they are good stewards of the all resources provided to them in their work.


Missionary Categories 

The list below shows the approved categories of missionaries.

    • Church Planter
    • Replant Church Planter
    • Multiply Church Planter
    • Church Planter Apprentice
    • Church Planting Intern
    • Church Planting Team Member
    • Church Planting Catalyst
    • Student Missionary
    • Evangelism Catalyst
    • Collegiate—University Missionary
    • Convention Director of Evangelism (non-South conventions only)
    • Convention Director of Missions or Convention Church Planting Director (non-South conventions only)
    • Send Relief Missionary
    • Mission Support Specialist
    • Send City Missionary


Methods of Funding Missionaries

  1. Some missionaries are fully funded through and by NAMB, meaning 100 percent of the missionary’s approved funding (whatever that may be based on their category) is from NAMB. These personnel may be national or regional missionaries, student missionaries, apprentices, interns or even state convention missionaries who are fully funded for the state convention by NAMB.
  2. Some missionaries receive a blend of funding through several sources. Many church plants/planters are funded through money set aside as Church Planting Funds (CPF) in the budgets of state Baptist conventions. Many of these funds come from NAMB. The amount varies depending on the strategy of a convention, age of the plant, the trajectory of the plant, the plant’s location and the amount of other funding sources available to the plant (sponsoring church, association, state convention, etc.).
  3. Some missionaries are self-funded (also known as Mission Service Corps [MSC]-funded). These endorsed missionaries raise some or in some cases all of their financial support, and each have a supporting or sending church or a NAMB-approved non-profit entity that provides oversight to their ministry. NAMB provides resources and administrative support. These missionaries are endorsed, which means they have an approved application as well as a request in our system to serve in a designated location and are held accountable through their Supporting or Sending church or other non-profit entity and by NAMB.
  4. Some SBC church planters are not part of the above funding models but are in NAMB’s Church Planter Support Network. NAMB provides various kinds of support through this network. In the past that has included a $1,000 contribution to the planter’s Guidestone retirement account; a $1,000 technology allowance for the purchase of a computer or other hardware; LOGOS Bible software; gift cards for planter or spouse for Birthdays, Christmas and special occasions such as Valentine’s Day; books; fellowship time with family and fellow church planters located in their city.
Missions and Missions Education

Ministry Assignment: Assisting churches by providing missions education and coordinating volunteer missions opportunities for church members. 

The North American Mission Board provides missions education in both a traditional manner and in avenues outside the former method of missions engagement advocacy.

In the traditional realm, NAMB provides missions education resources for children through the Send North America Children’s Activity Workbook and the supplemental, online lessons to the workbook, which feature Send North America city-specific church planters and Send City Missionaries. NAMB produces an annual Annie Armstrong Easter Offering Week of Prayer North American Missions Study for all ages. These studies are supported with missions education videos. On Mission magazine, NAMB’s primary print publication, carries missions awareness and advocacy features. Additionally, NAMB continues to resource the Woman’s Missionary Union with missionary contacts for both children and student materials produced by the auxiliary and provides a content review for all of those materials. NAMB produces missions education videos for WMU and for use in LifeWay student camps and vacation Bible school. NAMB also produces a missions education church bulletin resource with the International Mission Board (IMB) and aids in the annual missions study produced by the Southern Baptist Conference of Associational Leaders.

New strategies for equipping missionaries and church planters have led NAMB to invest in the development of mission-specific training. Mission training points include internships, apprenticeships, church planter training and on-going coaching. NAMB directs seminar and on-the-job training for student missionaries through GenSend and formal training for church planting preparation. NAMB also produces an annual missionary prayer calendar to increase awareness of and support for our missionaries.

Regarding volunteer missions opportunities, more than 4,000 churches have connected with specific church plants and church planters across North America as Sending and Supporting Churches. Many of these churches send volunteer teams to work alongside church planting teams in Send Cities and beyond. Other churches that are exploring partnerships with church planting teams in Send Cities also send volunteer teams to work in conjunction with Send Cities Missionaries and church planters.

Crossover: 2016 provided an opportunity for hundreds of volunteers from throughout North America to partner with St. Louis-area Baptist churches during the week prior to the 2016 Southern Baptist Convention Annual Meeting in June in St. Louis.

Southern Baptists served in missions through the thousands of volunteer hours and numerable resources given to aid disaster victims through Disaster Relief. In a year of severe floods in Louisiana and West Virginia, Southern Baptists responded quickly and stayed long after national news outlets finished covering their stories. Hurricane Matthew throttled five states, and Southern Baptists sent aid to each of those states. From the water crisis in Flint, Mich. to the wildfires in Canada and Tennessee, Disaster Relief volunteers were there to help.

Leadership Development

Ministry Statement: Assisting churches by providing leadership development. 

One key avenue for strengthening the church in North America comes from NAMB’s various strategies that focus on encouraging and equipping leaders. Twelve ‘Pastor Round Table’ experiences were gifted by NAMB to 242 pastors for the benefit of peer-to-peer learning. NAMB provided scholarship funding to partner with ReFRESH conferences led by Dr. Michael Catt to expand the ministry to pastors in the underserved regions of North America, such as the Northeast and Northwest. NAMB continues to provide scholarships for ministry couples to attend six of the national Timothy+Barnabas conferences led by Dr. Johnny Hunt focusing on leadership development.

We believe that every follower of Jesus is called to live on mission. We want to assist the leaders within our churches leading out in mission, whether that is through planting or helping plant a church or living on mission within everyday life. The North American Mission Board has established to deliver resources and provide opportunities to help leaders and churches to be equipped and mobilized for the mission of God. The equipping provided through Send Network is done through blogs, videos and eBooks. The resources given away are a practical aid written by practitioners and are 100 percent free to download and share.

Send Relief

Ministry Statement: Assisting churches in relief ministries to victims of disaster and other people in need. 

In 2016, NAMB expanded its efforts to engage and serve communities all across North America. For years, NAMB’s relief efforts have focused on disaster relief. The ministry of Disaster Relief has done much to shine the light of Christ in communities facing horrific tragedy. The yellow shirts of Disaster Relief volunteers have been a major testimony throughout North America about God’s faithfulness and the passion of His Church.

Without diminishing our Disaster Relief efforts, NAMB has sought to expand its compassion ministry into various communities so that Southern Baptists can meet physical and emotional needs while bringing the light of Jesus Christ and the gospel into the darkest of circumstances. In addition to disaster relief, these emphases include: poverty, refugees & internationals, foster care & adoption and human trafficking[EB1] .

Disaster Relief

During 2016, the North American Mission Board Disaster Relief Team partnered with state conventions, associations and churches to bring help, healing and hope in the aftermath of disasters and other traumatic events. These events were the results of civil unrest, fires, tornadoes, ice storms, floods and earthquakes.

Through these partnerships Southern Baptists mobilized thousands of [M.E.2] [EB3] volunteers in 2016. These volunteers assisted over 5,800 homeowners with the clean-up of their disaster-damaged property and saw more than 680 people profess new-found belief in Jesus Christ.[EB4] 

In 2016, Disaster Relief volunteers invested over 104,000 days of service during NAMB’s major responses to tragedy. Three of the largest responses from Southern Baptists occurred during the Ft. McMurray fires in Canada, the south Louisiana floods and the devastation of hurricane Matthew that affected five states.

A horrible fire wreaked havoc in northeast Alberta in May 2016, scorching an area larger than that land mass of New York City. The fires forced residents of Fort McMurray, a city of 80,000 people, to evacuate. Disaster Relief came alongside Canadian Baptist Disaster Relief and provided meals, showers and laundry services.

The August 2016 flooding in south Louisiana damaged or destroyed at least 40,000 homes. Among the resources and volunteers sent to the cities affected by the flooding were four, massive mobile kitchens, each one capable of producing 20,000 meals per day. Disaster Relief’s aid would last for months after the initial response as volunteers sought to repair flood damage.

Then in October 2016, Hurricane Matthew struck the East coast, and the Disaster Relief response spanned from Florida to Virginia. Regions that had been struck with massive flooding, such as South Carolina, were hit once again. DR teams responded swiftly, as they always do, in assessing the damage and sending volunteers to the afflicted areas.

Of course, these were just three of the major response movements of Disaster Relief in 2016. There were also teams sent to help with the highly publicized water crisis in Flint, Mich. to deliver water and water filters. Spring floods in Louisiana and summer floods in West Virginia also called for large responses from Disaster Relief.

Survivor Care was a focus of the NAMB Disaster Relief Team this year. This is a coordinated effort to involve Southern Baptists in strategic ministry to engage survivors of disaster in spiritual conversations leading to discipleship and participation in a multiplying church community. Strategies and tools were developed and are being implemented and evaluated in coordination with Church Planters and local pastors.


The 2016 Southern Baptist Disaster Relief Activity Report follows:

 Professions of Faith


 Gospel Presentations


 Chaplaincy Contacts


 Ministry Contacts


 Volunteer Days


 Meals Prepared


 Chainsaw Jobs


 Flood Recovery Jobs


 Fire Recovery Jobs


 Temporary Roof/Repair Jobs






 Children Cared For


Funding North American Missions

North American Mission Board 2016 Actual Revenue/Expenses Summary




 Cooperative Program


 Annie Armstrong Easter Offering


 Unrestricted Gifts


 Investment and Interest Income


 Conference Fees and Other







 Sending Missionaries




 *Church Planting


 Leadership Development


 Mission Education And Volunteer   Opportunities


 Relief Ministries


 Mission Advancement







*Church planting missionaries salary/benefits are shown in Church Planting. Historically, all missionary salary/benefits have been shown in Missionary Support. NAMB's desire is for our budget to reflect our refocused priority of Send North America and Church Planting.


Audited Financial Records for fiscal years 2015 and 2016 

Cooperative Program (35 percent of NAMB’s budgeted revenue) 

The Southern Baptist worldwide missions enterprise is funded in large part through the unique, efficient and equitable Cooperative Program. A portion of the undesignated tithes and offerings of individuals received by SBC churches becomes Cooperative Program dollars. 

Annie Armstrong Easter Offering (46 percent of NAMB’s budgeted revenue) 

In addition to Cooperative Program giving, an annual offering is received to benefit missions in North America. Named in honor of Annie Armstrong, a passionate advocate of missions who lived 1850-1938, the Annie Armstrong Easter Offering® is the primary funding channel for Southern Baptist mission work in the United States, Canada and their territories. A special offering which churches historically collect during the spring (though it can be collected at any time during the year), all funds (100%) go to the support of North American missionaries and their work, primarily as salaries and ministry resources. Each penny given represents the trust that Southern Baptists place in our missionary force, and our missionaries are excellent stewards of these funds. For NAMB's fiscal year of October 1, 2013, through September 30, 2015, receipts to the Annie Armstrong Easter Offering totaled more than $58 million. To learn more, visit

*The information in this report is based on Fiscal Year October 1, 2015 through September 30, 2016. Missionary and Chaplain counts are as of Jan. 1, 2017.