NAMB shares Who’s Your One during NRB convention


By Josie Rabbitt Bingham

ANAHEIM—”Who’s your one?” is the question visitors were asked when they stopped by the North American Mission Board’a (NAMB) Who’s Your One exhibit at the 75th anniversary of the National Religious Broadcaster’s (NRB) convention in Anaheim, California March 26-29.

The theme of the convention, Proclaim 2019, celebrated the diamond anniversary of religious broadcasting in North America.

“…God may use you to touch one, but the one you touch may touch thousands,” Johnny Hunt told Christian media who attended NRB’s pre-conference “Proclaim 19” event. “If I’d have lived that many years ago, wouldn’t it have been great to have had the testimony that I’m the one that invited Billy Graham to go hear Mordecai Ham?”

Hunt serves as senior vice president of NAMB’s evangelism and leadership group.

J.D. Greear, president of the Southern Baptist Convention, launched Who’s Your One in partnership with NAMB earlier this year to share how important a single number is.

“It doesn’t matter how many buildings we construct, churches we plant or sermons we preach if we’re not intent on doing everything so that lost men and women and children will experience the transforming work of God,” said Greear. “We must do whatever it takes the reach the lost, and it starts with one.”

Who’s Your One is for individuals and the churches.

“The United States has a population of 328,700,000,” said Greear, “But 246,000,000 are lost. That one meaningful interaction for Christ? That’s the true difference maker. One friend, one family member, one co-worker, one person at a time … we want to see God move in our nation like we’ve never seen before.”

During the NRB convention, NAMB representatives shared details about the new personal evangelism initiative, which is accompanied by a kit to train, encourage and equip people to focus on one person God has brought into their lives. Participants are asked to pray for “their one” and seek opportunities to share the gospel with them.

Several of those who visited NAMB’s exhibit saw ways they could incorporate Who’s Your One into existing ministries.

Larry Pillow lost his son, Matthew, who was 28, to an overdose in 2003. And when Pillow visited the Who’s Your One booth, he explained his one is every person who is or knows an addict.

“My dream is for children to have sober parents and for parents to have sober children,” said Pillow, who founded We Can Ministries—an addiction treatment facility on a 105-acre farm. “I pastored for many years, but in 50 years of ministry, starting this was the best and most fruitful opportunity. I don’t like addiction, but I love addicts, and they will each be my one.”

Bruce Bruinsma, author of The Retirement Reformation, also stopped by NAMB’s Who’s Your One exhibit. He described how the 15 percent of the American population that is retired can use their time and talents to find their one and pray for him or her.

“When people share their retirement plans, they often say, ‘I can’t wait to do nothing!’ but that is not biblical,” Bruinsma said. “We need to use that time to honor God with rest and with prayer and with opportunities He’s laid before us. Who’s Your One is a great concept for all generations.”

The Who’s Your One toolkit is made for pastors and church leaders to shepherd their congregations in sharing their faith with their one person God has called each of them to.

“It’s also important for the individual to know how to share their faith,” Andrea Smith, executive director of Simply the Story—a method for sharing the faith simply and with precision—said as she visited NAMB’s Who’s Your One exhibit.

“We teach evangelism through specific methods of story-telling, but Who’s Your One is an ask to focus on praying for opportunities to evangelize,” Smith said. “It’s personal. It’s simple. It’s biblical and exciting! If we are sharing the gospel, we definitely should be praying about how and who. Who’s Your One gets that.”

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Josie Rabbitt Bingham is a writer for the North American Mission Board.