I-3: A Simple Strategy to Mobilize Your People for Evangelism

Equipping your congregation for evangelism doesn’t have to be complicated. In this episode of Revitalize and Replant, Mark Clifton, Mark Hallock, and Dan Hurst introduce a simple and repeatable framework for mobilizing everyday believers for gospel conversations: the I-3 Model.

The I-3 Evangelism Strategy

• Invest: Build intentional relationships with people in your everyday life
• Invite: Welcome others into your home, church community, or spiritual conversations
• Introduce: Introduce people to Jesus through the gospel

This episode unpacks how churches can move from passive hope for evangelism into an active disciple-making culture.

Resources Related to This Episode:

• Great Commission Revitalization: God’s Strategy for Reaching Your Community, Making Disciples, and Infusing Your Congregation with New Life by Mark Hallock
• Free evangelism resources from the North American Mission Board