Lead your church toward giving to AAEO
The work of church planting through Send Network could not happen without the generous giving of Southern Baptists. In order to continue planting healthy, multiplying churches across North America, we need every church, as they are able, to participate in giving.
We often get tactical questions about how to cast the vision for AAEO to members in your church who may have never heard of it. These questions and answers will prepare you to communicate AAEO with great effectiveness and customize your own promotion.
AAEO is a $60 million dollar offering that comprises 50% of NAMB’s budget. Every dollar given goes to the mission field to support missionaries in church planting and compassion ministry. It is the primary financial fuel that funds Send Network.
The offering was started in 1895 by Woman's Missionary Union® (WMU) to benefit the missional work of the Home Mission Board (now North American Mission Board). In 1934, it was named in honor of Annie Armstrong, a bold, missions advocate and WMU's first national executive leader.
Today, more than $2 billion has been given by Southern Baptist individuals and churches. Because of this sacrificial giving, millions of lives have been and continue to be transformed by the power of the gospel.
Who was Annie Armstrong? Watch her story: “Unstoppable”.
The offering raises approximately $60 million annually and is the primary source of funding for Send Network. It provides the financial fuel to assess new planter candidates, financially resource endorsed planters, provide training, coaching and care to church planters and their spouses.
Because of AAEO, more than 2,000 missionaries are supported to take the life-transforming gospel of Jesus Christ across the United States, Canada and their territories.
Every year a new offering season is launched by NAMB and WMU beginning in January. Free promotional resources include missionary videos and print materials. All resources are available to view and download at www.AnnieArmstrong.com.
Many churches promote the offering as an Easter campaign by setting a goal, distributing the print materials and showing the featured missionary videos during worship. They refer to the offering by its official name, Annie Armstrong Easter Offering.
Other churches choose to promote giving at special times during the year or they promote giving all year as part of their mission offerings. They may choose another name such as the church planting offering, the Send Network offering or the North American Missions offering.
The choice of when and how to promote the offering is up to each individual church. NAMB is here to help with resources, ideas and assistance at email@example.com or 770-410-6000.
Giving to the AAEO supports church planting and missionaries in compassion ministry across the U.S. and Canada. The cooperative giving of millions of Southern Baptists keeps current missionaries on the field and enables more to be sent. Your dollars are at work everyday reaching cities, small towns, college campuses, military installations, immigrants, refugees and unreached people groups in North America where 275 million people are projected to be lost.
Message from Noah Oldham, Send Network Senior Director of Deploy
Print materials are mailed to SBC churches by WMU and NAMB in Jan/Feb each year. You can visit the official offering website www.AnnieArmstrong.com to view and download resources or to contact NAMB for assistance.
Online resources include:
- Missionary videos (English, Chinese, Korean, Spanish)
- Planning Guide (English and Spanish)
- Prayer Guide (English, Chinese, Korean, Spanish)
- Social Media Kit
- Promotion Ads
- PowerPoint and Keynote Presentations and Slides
- Sermon and Studies
- NAMB’s Mission Field Map with Send Cities and Focus Areas
Videos and other resources to help educate and inspire your church to give at any time of year are also available.
There are four ways to give:
- Collect your church’s gifts and send to your state convention designated for the Annie Armstrong Easter Offering.
- Give online by credit card.
- Text ‘ANNIE’ to 888123.
- Mail a check to North American Mission Board, P.O. Box 116543, Atlanta, GA 30368 (note in the memo line: Annie Armstrong Easter Offering).
Gifts are accepted all year.
Each year as part of the AAEO promotion, we tell the stories of eight missionaries in church planting and compassion ministry. These articles and videos help our SBC family see how their generosity helps to fuel ministry and transform lives.
This year’s inspiring stories can be found at missions stories to view or download.
NAMB also observes the annual Week of Prayer for North American Missions which is officially the first Sunday in March through the second Sunday. The purpose of this special week is to pray specifically for the featured missionaries and to lift up all those serving on the field. This year’s missionaries are below with links to their individual story pages.
Week of Prayer Featured Missionaries
- Sunday, March 6 – United to Reach the Nations in our Neighborhoods
- Monday, March 7 – Michael & Traci Byrd
- Tuesday, March 8 – Itamar Elizalde
- Wednesday, March 9 – Jared & Jennifer Huntley
- Thursday, March 10 – Steven & Cindy Martins
- Friday, March 11 – Brianna McKinney
- Saturday, March 12 – Amer & Vicky Safadi
Listen as pastors Heiden Ratner and Noah Oldham talk about ways planters, pastors and church leaders can create a culture of generosity in their churches.
NAMB is funded through the generous gifts of individuals and churches to the Cooperative Program (CP) and the Annie Armstrong Easter Offering (AAEO). CP is 35% of NAMB’s budget and supports a wide variety of ministry needs. AAEO is 50% of NAMB’s budget and is specifically designated to support missionaries and evangelism.