World Cup 2026

Evangelism Engagement

A partnership initiative of the International Mission Board and the North American Mission Board

Turn World Cup Conversations into Gospel Conversations

Reach the Nations Right Here

The 2026 FIFA World Cup runs June 11–July 19 across 16 host cities in the U.S., Mexico, and Canada. With 5–6.5 million attendees, 5–6 billion global viewers, and 15–25 million Fan Fest visitors expected, this is one of the greatest evangelism opportunities of our lifetime.

The North American Mission Board and the International Mission Board have partnered to equip churches and believers to turn World Cup conversations into gospel conversations — reaching fans from every nation, right in your own backyard.

Visit WCInitiative.com

World Cup at a Glance

39 days of competition
16 host cities (11 U.S., 3 Mexico, 2 Canada)
48 national teams
104 total matches
5–6.5 million expected attendees
5–6 billion global viewers
15–25 million Fan Fest attendees

Evangelism Outreach Tools

NAMB has created World Cup evangelism tools to help start gospel conversations. Each item includes a QR code linking to the Who Am I? gospel website — in the fan's own language.

Shop at NAMBStore.com

How Can My Church Get Involved?

Create opportunities that will open doors to gospel conversations:

Prayer Guide

As people from every nation gather in person and virtually for World Cup, we are reminded that what ultimately unites the world is not sport, but lostness—and the deep need for a Savior. Here's ways to specifically pray for evangelism efforts.

Host Watch Parties

Invite neighbors and community members to watch matches together, creating a natural setting for conversation and gospel witness.

Attend Fan Fests

Go where the fans are. Attend Fan Fests and games to interact with international visitors and share the gospel in the moment.

Sports Clinics & Pop-Up Games

Plan soccer clinics or pickup games to generate interest and build relationships with fans and families in your area.

Street Engagement

Consider engagement near fan zones and stadiums. Distribute Scripture and use evangelism resources to connect with attendees.

Digital Responder

Can't be there in person? Sign up at wcinitiativewc.com to be trained as a volunteer digital responder, answering questions and sharing the gospel online.

Evangelism Merchandise

Get QR-coded stickers, patches, lanyards, and wristbands from nambstore.com — each one links fans to the Who Am I? gospel website in their own language.

Turn World Cup Conversations into Gospel Conversations

Choose your participation level at wcinitiative.com and access everything your church needs to engage the nations during the 2026 World Cup. Want to serve from home? Sign up to be trained as a virtual volunteer.

WCInitiative.com
Virtual Volunteer