World Cup 2026
Evangelism Engagement — A partnership initiative of the International Mission Board and the North American Mission Board
Reach the Nations Right Here
The 2026 FIFA World Cup runs June 11–July 19 across 16 host cities in the U.S., Mexico, and Canada. With 5–6.5 million attendees, 5–6 billion global viewers, and 15–25 million Fan Fest visitors expected, this is one of the greatest evangelism opportunities of our lifetime.
The North American Mission Board and the International Mission Board have partnered to equip churches and believers to turn World Cup conversations into gospel conversations — reaching fans from every nation, right in your own backyard.
World Cup at a Glance
Days of Competition
Host Cities
National Teams
Total Matches
Expected Attendees
Global Viewers
Fan Fest Attendees
Evangelism Outreach Tools
NAMB has created World Cup evangelism tools to help start gospel conversations. Each item includes a QR code linking to the Who Am I? gospel website — in the fan’s own language.
Outreach Stickers
Eye-catching stickers with QR codes linking to the gospel in multiple languages.
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Outreach Patches
Iron-on patches perfect for bags, jerseys, and hats — each with a gospel QR code.
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Outreach Wristbands
Shareable wristbands with a gospel QR code — great for handing out to fans.
Shop NowHow Can My Church Get Involved?
Create opportunities that will open doors to gospel conversations:
Prayer Guide
As people from every nation gather for the World Cup, we are reminded that what ultimately unites the world is not sport, but lostness — and the deep need for a Savior. Here's ways to specifically pray for evangelism efforts.
Get Prayer GuideHost Watch Parties
Invite neighbors and community members to watch matches together, creating a natural setting for conversation and gospel witness.
Attend Fan Fests
Go where the fans are. Attend Fan Fests and games to interact with international visitors and share the gospel in the moment.
Sports Clinics & Pop-Up Games
Plan soccer clinics or pickup games to generate interest and build relationships with fans and families in your area.
Street Engagement
Consider engagement near fan zones and stadiums. Distribute Scripture and use evangelism resources to connect with attendees.
Digital Responder
Can't be there in person? Sign up at wcinitiative.com to be trained as a volunteer digital responder, answering questions and sharing the gospel online.
Sign UpEvangelism Merchandise
Get QR-coded stickers, patches, lanyards, and wristbands from nambstore.com — each one links fans to the Who Am I? gospel website in their own language.
Shop MerchTell Us Your Plans! What are ways you and your church are engaging in evangelism opportunities during World Cup? Let us know your story! Email [email protected].
Turn World Cup Conversations into Gospel Conversations
Choose your participation level at wcinitiative.com and access everything your church needs to engage the nations during the 2026 World Cup. Want to serve from home? Sign up to be trained as a virtual volunteer.
State Convention Resources
If you’re in California, Georgia, Missouri, Pennsylvania/South Jersey, or Texas — your state convention has additional resources and local opportunities available.