The city of Atlanta boasts a rapidly growing national impact. Home to the world’s busiest airport, a budding film and television industry, a sporting mecca and an outpost for most Fortune 500 companies, the city is quickly becoming known as a hub of influence. Thousands of students attend one of many major universities within the city and a growing international community contributes to the more than 100 languages spoken in the area. From the outside, the Atlanta metro area seems a bustling urban powerhouse, but a closer look into the metro area reveals more of a contradiction.

The Atlanta metro area is collected into pockets of unique communities, each one with its own distinct characteristics and needs. It is a living juxtaposition of mega-churches, shopping centers, high rises and wealth set alongside gang violence, drugs, human trafficking and poverty, all within mere blocks of one another. The challenge to reach such a diversified population for Christ is great.

The Send North America: Atlanta plan identifies the most strategic need, not just for its influence, but also because it is the most unreached and underserved region of the population. The needs of the rest of the metropolitan area are addressed with attention given to strategic communities that are unchurched.

If you want to join the movement to bring Christ to Atlanta, visit and click “Send Me.”
Catch The Vision Tours
Visit Atlanta to catch a vision for what God can do through your church. Scholarships are available for qualifying churches to attend CTV32 events. Choose a date below to register or learn more here.
CTV32 Events (Scholarships available)
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Fast Facts


Population in Atlanta

5.35 million people live in the metro Atlanta area.


SBC Church-Population Ratio

There is one Southern Baptist Convention church for every 5,210 metro Atlanta residents.

Ethnic Diversity

57.1% White
34.3% African American
5.9% Asian & Pacific Islander
2.1% Two or More Races
0.5% Native American
Hispanic Population (all ethnicities): 11.6%