When a city sets its sights on catering to escapism, is there any hope of seeing it won with the truth of the gospel? For those working to reach the city through Send North America: Las Vegas, the answer isyes.
The city’s own marketing campaigns have become national, if not international clichés. “Sin City.” “What happens in Vegas …” The latest offering from the visitor’s bureau, “Know the Code,” asks visitors to vow an oath of secrecy for their time in the city. Almost 100,000 people have already made the pledge.
“You know about Vegas,” says Send North America: Las Vegas Send City missionary Ben Barfield. “Everybody knows about Vegas and why people come here. But it is exactly the kind of place that the gospel needs to be shared boldly. Estimates show that only one out of 10 residents in Las Vegas express evangelical faith in Christ. Vegas needs grace abounding.”
Las Vegas is much more than the Strip and casinos. It is a sprawling western city devastated by the real estate bust and a struggling economy. Vegas needs the hope of the gospel.
With just shy of 2 million people, Las Vegas has only 113 Southern Baptist churches. That’s an SBC church-to-population ratio of 1:18,316. Vegas needs the help of Southern Baptists.
You can take your own pledge to make it impossible for what happened in Las Vegas to be contained there. Come be part of taking the city for Christ.
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