San Diego

If you are looking for a metropolitan area with all the amenities of a sophisticated city, but with a small town feel, San Diego is your answer. California’s other city by the bay is sometimes called America’s hometown. The locals refer to it as “America’s Finest City.”

San Diego prides itself on the finest weather, beaches, research, technology, universities and tourism. The Pacific Fleet gives the city a strong military presence. Each of these areas is incorporated in the Send North America: San Diego city plan designed to reduce lostness and transform a city .

On the surface, with all its finery, San Diego feels idyllic. But there are big city issues with only 9.8 percent of the 3.3 million people claiming to be evangelicals. Relativistic and cultural pluralism, intellectualism, consumerism and a worship of recreation and sun also drive the Send North America: San Diego strategy. One church plant is reaching fitness junkies with a pastor and staff of fitness professionals.

Situated just north of the Mexican border and the city of Tijuana, the city has an international border feel different from her northern neighbors. All this adds to a large Hispanic presence and a culture calling for engagement.

Send North America: San Diego covers one county and association. The area is home to just more than 200 Southern Baptist congregations. The SBC church-to-population ratio is 1 to 15,690.

America’s Finest City needs partnerships with America’s finest churches.

Partner today. Visit and click "Send Me."
Catch The Vision Tours
Visit San Diego to catch a vision for what God can do through your church. Scholarships are available for qualifying churches to attend CTV32 events. Choose a date below to register or learn more here.
CTV32 Events (Scholarships available)
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Fast Facts


Population in San Diego

3.26 million people live in the metro San Diego area.


SBC Church-Population Ratio

There is one Southern Baptist Convention church for every 15,690 metro San Diego residents.

Ethnic Diversity

76.3% White
12.5% Asian & Pacific Islander
5.6% African American
4.3% Two or More Races
1.3% Native American
Hispanic Population (all ethnicities): 33.2%