With an extreme southern location and beach-laden peninsula, Florida is one of the most unique states. And South Florida—made up of Miami’s metropolitan area, the Florida Keys and surrounding towns and cities—only underscores that point of view.

Per a 2017 Forbes study, South Florida is home to 27 of the 400 richest people in America. It boasts 6 of the 20 richest “millionaire enclaves” and is home to the wealthiest city by income in the United States: Fisher Island. The region is often viewed as a 76-degree paradise, dripping in bling and boasting the best nightclubs, bay-front mansions and flashy cars. It is home to celebrities and pro athletes as well as business moguls and fashion models.

But paradoxically, cities within South Florida have a large population of citizens below the federal poverty line. Only Detroit, Cleveland, Buffalo, Milwaukee and St. Louis ranked higher in terms of citizens living at the federal government-established poverty income level.

Rich or poor, famous or not so much, one thing is certain: The people of South Florida need Christ. In this dense population zone, 78.8 percent of the population is lost.

“In South Florida, you will find some of America’s wealthiest people,” said James Peoples, South Florida’s Send Region Missionary. “At the same time, you’ll find many in extreme poverty. Both the rich and the poor believe that if they just had a little more, then they would be happy. Many in South Florida lose themselves in their materialistic pursuit and try to gain as much as possible—yet they are still unsatisfied. But the hope of Christ can change that.

“The Church can offer something beyond what money can buy, which is real hope in the good news of Christ,” adds Peoples. “Regardless of one’s financial status, anyone can receive the promise of eternal and abundant life in Christ.”

From planting a church to partnering with those already on mission in South Florida, you and your church can make a difference; connect with us to learn how.