Reaching Las Vegas with the Gospel
From space, Las Vegas appears to be the brightest place on earth. But NASA’s assessment of the city is based solely on the visual side of the city; spiritually, it is covered in darkness. Known as “Sin City,” Las Vegas originated as a transportation hub in the desert. That transient nature holds true today as the metro area of 2 million welcomes more than 39.2 million visitors every year. Casinos, drugs, strip clubs and all-you-can-eat buffets—the marketing campaign for the city targets desire, indulgence, escape and pleasure, and for people concerned more about people than dollars, this city offers an incredible opportunity to make a difference and point people toward a different kind of light, the Light of the World.
Contact Jordan Caro
Send City Missionary for Las Vegas
One of the most famous cities in the world, the Las Vegas metro area is home to more than 2 million people. The economy is built on tourism, and with more than 39.2 million visitors per year, it is a multibillion dollar industry.
This city in the middle of the Mojave Desert has grown from a transportation hub to a popular vacation spot. With casinos, strip clubs, shopping, shows and buffets, the pitch for potential visitors is to entice them with escapism and pleasure. Dubbed “Sin City,” the slogan “What happens in Vegas stays in Vegas” has become the overarching theme for a trip to this desert destination.
Excitement and pizzazz are a part of the experience. The hotels are enormous, the neon spectacular.
Las Vegas is a city of lights,” says Ben Barfield, the Las Vegas Send City missionary. “From space, it is the brightest place on earth according to NASA, but we have begun to see a spark across this valley. This spark of a church planting movement is shining true light and hope in this city known for its darkness.”
Any sort of change in a city starts with the people who live there, and church plants and a network of active churches are dedicated to facilitating change via the hope of the gospel. There are only 109 Southern Baptist churches in Las Vegas, which means there is one church for every 19,777 people.
Despite the decadence of the Strip, the local economy is struggling. From real estate to unemployment, the statistics show dire needs. Now is the time for the Church to rise up and help. By targeting unreached and underserved neighborhoods, followers of Jesus Christ can meet tangible needs and build healthy community. When one person experiences authentic joy and life abundant, the opportunities to expand that point of view are exponential. That is how change can come to a city.
From planting a church to partnering with those already on mission in Las Vegas, you and your church can make a difference; connect with us to learn how.
Take your next step on mission in Las Vegas
Join a Church Planting Team
Church planting is a team effort. You can use your gifts and talents to support a church planter, help meet needs in the community and reach neighbors for Christ. We can help you get connected.Take the Next Step
Get My Church Involved
Whether it’s raising up teams from within your own congregation or coming alongside an existing plant, you can multiply the ministry of your church, and we can help you learn how.Learn More