Send North America

    Why Every Church Must Plant
    Throughout the Bible we see a clear pattern of God calling and sending His followers. And God wants to send you as well. As believers, we are a people sent by God to carry the message of God’s love, mercy and redemption through His son Jesus Christ. That is missions at its core.

    The question then becomes how do we best go about carrying that message. We believe the evidence is clear we are sent to reach new people best through starting new churches. Through a coordinated national strategy we call Send North America, our goal is to help move churches and individuals into all regions of North America to do just that.


    Why Plant Churches?

    Evangelistic Effectiveness

    One study revealed established Southern Baptist churches baptized 3.4 people per 100 resident members, while new churches baptized 11.7.

      Population Growth

    The church-to-population ratio in the United States peaked at one church for every 430 in World War I, but today there is only one church for every 6,194 people. In Canada the ratio is 1:115,040.
    View ratios by state or province 

      Different Kinds of Churches are Needed

    The gospel doesn’t change, but our methods must be contextualized to the people we are reaching.

    The Send Strategy

    Send North America focuses on mobilizing missionaries and churches.
    When churches or individuals sign up they are first assessed to identify the types of partnerships or missionary tracks that best fit them. Then NAMB provides any needed equipping and training—including evangelism and leadership development—before the missionary or church enters the mission field.

    Churches that partner with NAMB have a broad range of participation options, including starting a church themselves or with a group of other churches. All are encouraged to send volunteers and other resources to partner with church planters on the field.

    Fewer than 4 percent of SBC churches are engaged in church planting as a primary sponsor. NAMB’s goal is to see this increase to 10 percent.

    Regions & Cities

    A focus on five regions allows NAMB to be more strategic and responsive to the diverse needs across North America, factoring in demographics, geographical challenges and spiritual realities.

    That contextualization continues with coordinated efforts surrounding each region’s largest population centers. While the work won’t be limited to these metropolitan areas, cities are “the mouthpiece of any nation and the place where culture is created,” according to Aaron Coe, NAMB’s vice president for Mobilization and Marketing and a former church planter in New York. We expect to see a gospel influence radiate from the cities we reach, thus impacting the rest of the region.

    “If the gospel of Jesus is going to spread around the world in the 21st century, the great cities will be its launching pad.”

    Get involved today.



     Launch Pad